Campaign India Team
Mar 08, 2024

Pick of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website. This week, Talented's Urban Company film distinguishes itself by transcending the clutter of International Women's Day campaigns, illuminating the challenges inherent in professions such as massage therapy, and emphasising the vital importance of dignity in labour for women

Pick of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.

 

This week, we picked just one campaign from the three we covered.

 

Urban Company (conceptualised by Talented)

Amidst numerous International Women's Day campaigns advocating for equality, this standout campaign distinguishes itself with its poignant portrayal of societal biases and powerful message championing the dignity of labor, especially for women professionals in the spa category. It garners top honors for resonating deeply with audiences, sparking vital conversations, and breaking through the clutter with its impactful narrative. 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

6 hours ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

6 hours ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

8 hours ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.