Thums Up has extended its 'soft drink nahin, toofan' campaign with one more film featuring brand ambassador Shah Rukh Khan.
In this film, Khan finishes an action sequence and then gets the cut action from director Vinil Mathew. Khan questions Mathew about this and the latter says it's time for the stuntman to take over and offers the actor a soft drink. Khan has other ideas though and turns down the soft drink offer and opts for Thums Up instead. This leads him to take on the next sequence himself, instead of opting for a stuntman.
The film has been conceptualised by Ogilvy and is currently on-air on television. It released on social media on 10 February.
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