Marketing
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Moves and wins roundup: Week of 6 May
Read all the latest news from the marcomms world including updates from The Womb, Carat India, BLS International, Paytm Money, and more, in our weekly round-up of people moves and account wins.
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
India wins big at Montreux Switzerland Festival 2024
Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.
Goafest brings back 'Advertising Rocks' musical showcase for 2024
Showcase your musical chops at this year's festival, as the melody-filled contest returns for its second year.
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MDH and Everest continue to face brand scrutiny as new Australian ban looms
Following concerns in Hong Kong and Singapore, Australia and the US are now also investigating MDH and Everest Spices for suspected pesticide residues in their products, potentially leading to recalls.
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Durex asks consumers to become 'explorers' in bold new campaign
"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
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24 hours with...Bhavik Bhandari
Catch up with Bhavik Bhandari, chief sales and marketing officer for Ashwin Sheth Group, as he takes us through a day in the life.
Abby Awards 2024 announces jury chairs
Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Moves and wins roundup: Week of 29 April
Read all the latest news from the marcomms world including updates from AndAnd Brand Partners, 1Crowd, Hindustan Unilever, WPP, FCB Ulka, Infinity Advertising Services, Brand Visage Communications, SGA PR, Whisper, Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.
Nespresso to launch in India by late 2024
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Panasonic nurtures next generation of reporters in India with Kid Witness News
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
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Safety concerns rise as MDH and Everest spices face international bans
The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
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Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
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