BBDO's Nikhil Mahajan on cultivating growth, clients and creativity
EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses ...
Advertising
2 days ago
BBDO's Nikhil Mahajan on cultivating growth, clients and creativity
EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.
Advertising
2 hours ago
WPP blames Pfizer loss and tech client cuts for ...
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Marketing
2 hours ago
Nespresso to launch in India by late 2024
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
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3 hours ago
Panasonic nurtures next generation of reporters in ...
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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4 hours ago
LIC issues public caution notice against fraudulent ...
The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name or image of any of its officials, or display brand logos for advertising purposes.
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1 day ago
Hindustan Unilever announces leadership changes, appoints new executive director
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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Pooja Asar joins Tata Passenger Electric Mobility ...
Asar moves from her former position as vice president of Marketing at Paytm.
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1 day ago
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
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2 days ago
The CMO's MO: Niva Bupa's Nimish Agrawal on why ...
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
Advertising
1 day ago
IPG reports 12% fall in net profit for Q1 but ...
Group is forecasting 1-2% organic growth over course of 2024.
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Advertising
1 day ago
Data-driven insights essential for navigating ...
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
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2 days ago
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
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Advertising
2 days ago
Google delays cookie deprecation again: APAC adtech ...
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
Advertising
2 days ago
Kulfi Collective names Divya Karani as chairperson ...
With a three-decade career in the advertising and media industry, including over 12 years as the CEO of Dentsu Media, South Asia, Karani brings extensive experience from various global markets including India, South Asia, the UK, and Asia Pacific.
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Advertising
2 days ago
Safety concerns rise as MDH and Everest spices face ...
The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.
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2 days ago
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
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3 days ago
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's ...
Sometimes all you need is a chocolate bar to Perk you up.
Advertising
Apr 19, 2024
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Advertising
Apr 16, 2024
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Advertising
Apr 15, 2024
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the ...
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Advertising
Apr 15, 2024
Big Brother is watching you: Audible stages 1984 takeover of The Guardian
George Orwell 'returns' to The Observer in new ad campaign.
The Work
Apr 12, 2024
Colgate takes on the not-so-sweet problem of forgetting to brush at night
Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.
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Tata Tiscon transforms home-building with an ...
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