Campaign India Team
Sep 08, 2023

Big B and SRK hoodwink paparazzi for Everest's biryani

Watch the film here

Everest Masala has rolled out an ad film featuring actors Amitabh Bachchan and Shah Rukh Khan, where the duo are seen playing themselves.

In the film, both the superstars are seen eagerly exiting their respective vanity vans to fulfil their coveted ‘biryani’ cravings. However, before that, both of them have to evade the prying eyes of the paparazzi who await them outside. This results in a hilarious back-and-forth exchange between the duo where they unsuccessfully try to divert the paparazzi's attention towards each other in their bid to escape the persistent hounding.

Finally, in a lightning flash of mutual enlightenment, the two 'dons' hit upon a ruse to outwit the horde of media by distracting them with the name of another superstar, Alia Bhatt. This has the desired effect and with the paparazzi effectively diverted both the actors make a spirited dash for their coveted biryanis - one 'Lucknowi' and the other 'Hyderabadi' made with Everest’s ‘shahi biryani masala'.

The film released on 7 September.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

4 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

7 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

7 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.