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The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
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The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.
The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.
The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.
Read all the latest news from the marcomms world including updates from Digitas India, Kakkoii Entertainment, VML India, BMEG India, FCB Kinnect and more, in our weekly round-up of account wins and people moves.