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Weekend Reads
{
ICYMI: Most read stories of the week
}
30/05/2026
MOST POPULAR
By
Vinita Bhatia
25/05/2026
Esports needs its own Cannes category: Leo South Asia's Amitesh Rao
EDITOR'S PICKS
By
Ian Whittaker
27/05/2026
Advertising’s credibility problem is not about measurement, it is about mentality
By
Campaign India Team
23/05/2026
Goafest Day 3 wrestles with advertising’s identity crisis
By
Shagorika Heryani
25/05/2026
The Swatch x AP queues were never about the watch
By
Campaign India Team
29/05/2026
L’Oréal India appoints Publicis Media as integrated media AOR
By
Campaign India Team
29/05/2026
India’s diamond market shifts from occasion-buying to self-expression
By
Ashita Aggarwal
27/05/2026
As trust erodes, can brands emerge as credible social actors?
SUNDAY LISTENING
By
Vinita Bhatia
19/05/2026
Understanding India’s thin Cannes Glass Lions pipeline
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