Media.Monks, part of S4 Capital, has announced the elevation of Robert Godinho as managing director of its content hub in India. Godinho was headinging the production hub. He will now oversee both the hubs.
Poran Malani, director - operations, S4 Capital, who was part of the founding team of the company in India is exiting.
Bruno Lambertini, co-CEO, Media.Monks content practice, said, “As one of the fastest growing markets in APAC, and indeed the world, we view India as an important strategic part of our own growth. The Media.Monks India business is also a hub for creative innovation, so it is well placed to help businesses harness the huge potential of AI, now. The new era for the India business, under the stewardship of Robert Godinho, is rooted in putting these capabilities into the hands of brands, be that hyper-personalisation, workflow automation or virtual production.”
Godinho was part of WhiteBalance which was merged with Media.Monks in 2019.
He said, “We are building a centre of excellence for brands powered by insights, creativity, AI and innovation in India. This is not only to service our national clients but also international Media.Monks brands as well, through our established creative production and innovation hub. India has the opportunity to be at the epicenter of transforming brands by ensuring they are AI-friendly and AI-proof. We want to drive this by proving that AI is not a buzzword. We will do this by leading with it within our own business and handing on the learnings for clients to reap the benefits."
Godinho will report to Matthew Godfrey, VP, head of content, APAC. The data and media divisions of Media.Monks India continue to report to Kenny Griffiths, managing director, APAC of DDM at Media.Monks.
