The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 1 | FCB | Amazon group, TVS, Google India | 83.1 | 83.1 | 141 | |
| 2 | 2 | Havas Worldwide | Karnataka Bank, Facebook India Online Services Project, The Unlock Company Project | 66.3 | 66.3 | 32 | |
| 3 | 3 | L&K Saatchi & Saatchi | Torrent Pharma, AU Small Finance Bank, CARTIER INTERNATIONAL Project | 47.1 | 47.1 | 28 | |
| 4 | 6 | DDB Mudra Group | Gujarat Titans Project, Inframat Project, Omega watches Project, DLF mall of India | 44.4 | 44.4 | 51 | |
| 5 | 4 | Leo Burnett | FMCG Client | 42.4 | 42.4 | 23 | |
| 6 | 5 | Wunderman Thompson | VIVO Mobile Pvt. Ltd. Project, Hafele Project, RPG Group Project | 41.5 | 41.5 | 40 | |
| 7 | 8 | Wondrlab | HDFC Bank Project, Versuni India Home Solutions Project, Grohe India - Lixil Project | 30.6 | 30.6 | 254 | |
| 8 | 7 | BBDO | McNROE Consumer Products Project, Orient Electric Project, JLR, VF, Adinath Agro Processed Foods | 29.5 | 29.5 | 9 | |
| 9 | 9 | McCann Worldgroup | Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail Limited, Phone Pe Project, Union Project | 25 | 25 | 12 | |
| 10 | 10 | MSL | Destination NSW, Soho House, Economic Development Division International Public Relations Services | 22.8 | 22.8 | 19 | |
| 11 | 11 | VMLY&R | IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project | 18.9 | 18.9 | 11 | |
| 12 | 12 | Digitas | Duolingo, Crocs India, Equbot Inc. Project | 16.8 | 16.8 | 10 | |
| 13 | 13 | M&C Saatchi Group | Glowroad, Rebel Foods Project , Vedantu Project | 14.8 | 14.8 | 6 | |
| 14 | 15 | BBH | Microtek, Japfa, Hella Infra Market | 13.7 | 13.7 | 14 | |
| 15 | 14 | Dentsu | Hero MotoCorp Limited, Bangalore International Airport | 15.2 | 13.2 | 13 | |
| 16 | 16 | Centrick | Arka FIncap, tahl, Kirloskar - Industrial Engine | 11.1 | 11.1 | 9 | |
| 17 | 17 | MullenLowe Lintas Group | The World Hotels, Chambal Fertilisers Project, Cipla, Eureka | 9.3 | 9.3 | 11 | |
| 18 | 18 | Grey Group | Aditya Birla Chemicals Project, Federal Bank India Project, JM | 7.4 | 7.4 | 6 | |
| 19 | 19 | Beehive | Retail Client | 7 | 7 | 3 | |
| 20 | 20 | Publicis + Publicis Ambience | Financial Services Client | 7 | 7 | 3 | |
| 2023 (Jan-Oct) | 574.4 | 713 | |||||
| 2022 (Jan-Oct) | 528.7 | 627 | |||||
| YOY comparison | 8.60% | 13.70% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 1 | LS Digital | Zomato, Nokia, BlinkIt | 85.4 | 85.4 | 118 | |
| 2 | 2 | NP Digital | Titan Project , NIIT Project , R S DIAMONDS | 70.9 | 70.9 | 131 | |
| 3 | 3 | Havas Media | Web Veda Performance, Oyekidhar.com Performance | 62.1 | 62.1 | 32 | |
| 4 | 5 | Wavemaker | Reckitt Benckiser, Pernod Ricard, KRB | 54.8 | Butterfly Gandhimathi Appliances | 51.3 | 16 |
| 5 | 4 | EssenceMediacom | Vivo Technology, IIFL Securities Finance, Mars Inc Food | 50.1 | 48.5 | 9 | |
| 6 | 6 | Mindshare | Hindware Home Innovation, APL Apollo Tubes | 42.8 | 39.8 | 30 | |
| 7 | 7 | OMD MudraMax | CarDekho Group, Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma | 24.3 | 24.3 | 12 | |
| 8 | 9 | Performics | Canara HSBC Oriental Bank of Commerce Life Insurance Company, Cuemath, Hindustan Unilever | 16.5 | 16.5 | 23 | |
| 9 | 8 | Initiative | Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions | 12.4 | 12.4 | 3 | |
| 10 | 15 | PHD | Scapia Cards, Adhinath Agro | 6.5 | 6.5 | 6 | |
| 11 | 10 | Dentsu X | Welspun Global Brands, Bharat Benz | 6 | 6 | 2 | |
| 12 | 11 | iProspect | National Stock Exchange of India, Dr Lal PathLabs, Adidas India | 6 | 6 | 9 | |
| 13 | 18 | Digitas | Group Bayport, Henkel Adhesives Technologies India | 4.5 | 4.5 | 3 | |
| 14 | 12 | m/Six | Pran Foods Local | 4.1 | 4.1 | 4 | |
| 15 | 13 | Beehive | Microtek Project | 3.4 | 3.4 | 2 | |
| 16 | 17 | Zenith | Electrolux AB, GROUPE LACTALIS, BATA India | 3.4 | 3.4 | 4 | |
| 17 | 14 | Omnicom Media Group | Phillips Domestic Appliance, Jaguar Land Rover India | 2.9 | 2.9 | 2 | |
| 18 | Spark Foundry | MIELE & CIE KG | 1.7 | 1.7 | 1 | ||
| 19 | 16 | Carat | Beverage client | 1.6 | -1.6 | 4 | |
| 2023 (Jan-Oct) | 451.3 | 411 | |||||
| 2022 (Jan-Oct) | 282 | 221 | |||||
| YOY comparison | 60.00% | 86.00% | |||||
| 2023 Creative & Media (Jan-Oct) | 1,025.60 | 1,124 | |||||
| 2022 Creative & Media (Jan-Oct) | 810.7 | 848 | |||||
| YoY Comparison: | 26.50% | 32.50% |
