Lowe Lintas has announced an additional roles for Prateek Bhardwaj and Sagar Kapoor. Bharadwaj is now head of creative - India.
Kapoor is now chief creative officer, global brands, and will also oversee the creative operations for Mumbai.
Bharadwaj will continue with his role as chief creative officer. He will work closely with S Subramanyeswar, the group's recently appointed CEO. His appointment is effective immediately and he will be operating out of Lowe Lintas' Mumbai office.
Under the new structure, he will now supervise all of Lowe Lintas' offices, which include Mumbai, Bengaluru, Gurugram, and Kolkata.
Subramanyeswar said, “Prateek is a powerhouse of big ideas. He is one of the most celebrated and decorated creative leaders in the country presently, and his work sparkles with the personality of a man who knows he is interesting enough on his own. His elevation comes at a time when clients are walking the tightrope between big data and big emotion and I’m sure he will make his idea revelations at this intersection the only (business) metric that will matter. A great quality of his is that he also cares about other people’s creative success as much as his own, maybe more. He’s an artist, explorer, and storyteller all rolled into one and his taking charge as the creative head of Lowe Lintas India gives me the hope that the best years of big ideas from us are ahead.”
Bhardwaj said, “It’s such an exciting time to be in advertising, with new tools and technologies helping creativity find new forms and expressions. After having spent some time here, I’m a firm believer that Lintas is best placed to ride the upcoming wave – we have the vision, we have the structure, and we have the talent to bring it all together. I’m thrilled to partner with Subbu in helping this great company write its next glorious chapter.”
