WPP has announced the appointment of Karthik Nagarajan as chief executive officer of its creative production company Hogarth.
Nagarajan was chief content officer at WPP's Wavemaker and was also heading GroupM's branded content unit. He will report to Mark Wong, chief executive officer - APAC, Hogarth.
Wong said, "India is one of our most important markets for growth globally, and we are happy to have a seasoned leader like Karthik take on the leadership role. Karthik has proven leadership across technology, insights and content, and is ideal to take the Hogarth story forward."
Nagarajan said, "The business of content is at an inflection point, and it is an extraordinary time to be a part of this industry. Hogarth is a global leader and the fastest growing WPP company. It is charting a futuristic roadmap for content that is at the confluence of creativity, technology, data, and production. I am extremely excited to be a part of this team and help lead it to the next level of growth."
He has also worked with Nielsen, Frost & Sullivan and Shipcom Wireless.
