Sources close to the development have informed Campaign India that three to four medium and large-sized agencies are vying for the EV ride-hailing brand’s comprehensive 360-degree account, with the process being conducted in New Delhi.
It is also understood by Campaign that the brand is looking to appoint a new agency to design and manage a specific campaign across traditional, digital, and outdoor platforms, and the assessment is underway.
Today, the company announced the launch of its #SmartCitizen campaign to encourage Indian citizens to exercise their democratic right to vote on election day. The initiative aims to generate awareness, empower, and mobilise voters in metropolitan cities like Delhi, Gurgaon, and Bengaluru to participate actively and responsibly in the 2024 Lok Sabha elections.
Recently, the company entered an MoU with leading French carmaker Citroën to supply 4,000 e-C3 hatchback units as part of an all-electric fleet expansion plan, marking Citroën's entry into the Indian automobile market. In 2023, BluSmart also unveiled its new identity in an effort to prioritise people, planet, and reinforce its position as a responsible and forward-thinking brand. The new logo was designed by the brand's in-house team.
This article has been updated to reflect accuracy of details.
