marketing

3 days ago

Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo

Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.

3 days ago

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.

3 days ago

Asia-Pacific Power List 2024: Anuja Mishra, Honasa Consumer

A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.

3 days ago

Asia-Pacific Power List 2024: Jayen Mehta, Amul

Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.

3 days ago

APAC Power List 2024: The power players shaping the region's brand landscape

Here is the definitive round-up of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific. This year, four of India's top CMOs make the list.

May 14, 2024

Behind the brand: Unpacking Bohem’s approach to men's grooming in India

With the men’s grooming market set to touch INR 19,500 crores by 2026, Bohem is the new kid on the brand block. Parent company Piramal Pharma Limited's Consumer Products Division CEO Nitish Bajaj talks to Campaign about their ambitious goals, growth plans, working with brand ambassadors, and more.

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