Digital
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Moves and wins roundup: Week of 29 April
Read all the latest news from the marcomms world including updates from WPP, FCB Ulka, Infinity Advertising Services, Brand Visage Communications, SGA PR, Whisper, Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.
‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Data-driven insights essential for navigating cookie-less digital marketing: KIT Global
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
.png&h=268&w=401&q=100&v=20170226&c=1)
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
.png&h=268&w=401&q=100&v=20170226&c=1)
The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a month
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
_1.png&h=268&w=401&q=100&v=20170226&c=1)
Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Moves and wins roundup: Week of 22 April
Read all the latest news from the marcomms world including updates from Tata, Omnicom Group, Bacardi, Kulfi Collective, Savills, Dentsu Creative PR, Network Advertising, Publicis, inDrive, Onetab and more, in our weekly round-up of people moves and account wins.
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
.png&h=268&w=401&q=100&v=20170226&c=1)
Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
Goafest 2024 and ABBY Awards to be held in Mumbai amid election season
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
Venke Sharma joins Sprinklr after departing from Disney
Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
