Campaign India Team
Jun 03, 2025

71% of CMOs to invest over $10 million in GenAI annually: Study

83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.

AI and GenAI remain at the top of the CMO agenda even amid the latest wave of turbulence in global markets, finds a BCG report. | Image credit: Freepik.com

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