Marketing
Radhika Joshi Pooja Ahuja Nagpal
Mar 07, 2013

Video: Manisha Lath Gupta, CMO, Axis Bank, on marketing FMCG products and marketing banking services

Unlike in FMCG, advertising is not a purchase trigger in banking, explains the Axis Bank CMO, in conversation with Campaign India.

Watch Gupta enlist four key differences between the two industries from a marketer’s perspective.

Read the full interview in the issue of Campaign India dated 8 March 2013.

Source:
Campaign India

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