Star Sports gets MS Dhoni to tell viewers to tune in to the climax of the IPL 2021
Watch the film conceptualised by the in-house team at Star Sports here
Aug 23, 2021 07:36:00 AM | Video | Campaign India Team
Star Sports has released its promo for the remaining bit of the Vivo IPL 2021.
The tournament, which was paused due to the second wave of the Covid-19 pandemic in India, will resume on 19 September in the UAE.
The promo features MS Dhoni and has been conceptualised by the in-house team at Star Sports. It urges viewers to tune in for the climax of the tournament.
Sanjog Gupta, head – Sports, Star and Disney India said, “There is a great deal of anticipation for the resumption of Vivo IPL 2021. Teams and players typically up the ante on the field, play top Cricket and are at their competitive best in the final weeks of Vivo IPL, which means fans can look forward to higher intensity, impossible heroics and nail-biting finishes in the month-long spectacle. And this is the proposition of our campaign - #AsliPictureAbhiBaakiHai. That, like a blockbuster, there are many twists and turns, highs and lows, thrills and spills in store. So, whether you watched the first 'half' or not, the second half from 19 September is unmissable. Star and Disney India are also committed to continue delivering the most engaging and immersive broadcast of the tournament across TV and digital platforms. Multiple regional feeds, world class presentation, enhanced viewing experiences and technology innovations will delight millions of viewers."