Cheil Worldwide has unveiled two new commercials for Samsung Galaxy Y and Wave Y mobile handsets. The new campaign for the smartphones is aimed at the Gen Y.
He noted that all these inferences matched with what was being offered by the new Samsung Smartphones Samsung Galaxy Y and Wave Y and presented us with the opportunity to lead the consumer to make a shift from feature phones to an accessible Smart phone. With the - Now you have the freedom to Change to Smart concept we have rekindled the fire for Smartphones for Generation Y.
“In keeping with our findings we created three mind-tickling commercials, which address the need to be smart and have a smart phone in life. The commercials are centered on the life of the TG -one is set at a ‘chai ki tapri’, the second one opens in an office and the last story unfolds in a classroom. The films are a depiction of two sets of people between the have and have not’s. They end with the ones who have a Smartphone, tackling a situation by simply using the Galaxy or Wave Y Smartphone. That’s is not all, in the end when the antagonists show their interest in the phone they are slapped with a simple question ‘Aapke pass nahin hai kya…?’,” he added.