8 months ago| video
Watch how the shelter created by AMV BBDO is surprising commuters here
Mar 24, 2014 04:03:00 PM | Video | Loulla-Mae Eleftheriou-Smith Share -
An alien space invasion, tigers running loose, a giant tentacle emerging from the depths of the underground and a giant robot destroying buildings with laser beams in its eyes: this bus stop has it all.
Pepsi Max installed a London bus stop on New Oxford Street with digital technology and a camera facing the street behind the shelter, giving the allusion that the digital display was a glass window panel.
The different effects were then played on top of this image, causing passers by to stop, stare and take pictures.
The article first appeared on Marketingmagazine.co.uk