7 months ago| article
Watch the ad films conceptualised by in-house team with Money On Hot Bricks
Apr 21, 2014 02:18:00 PM | Video | Campaign India Team Share -
Online eyewear retailer Lenskart.com has released two TVCs featuring Bollywood actor Purab Kohli. The ad films conceptualised by the brand’s in-house team, in collaboration with Money On Hot Bricks (production house), went on-air on 12 April and will run until 15 May.
Both the TVCs lay emphasis on the features that the portal offers to customers.
One film has Kohli addressing the viewers and saying that people generally shop for books, shoes and mobiles online as it saves them time and money. He then suggests the option of buying eyewear online as well. He takes the viewers through the process of ordering frames online that involves selecting the size of the frame, shape, and then finally seeing how they look on themselves, online on company’s website. To complete the procedure, the consumer has to select the lens package. The portal also offers quick home delivery along with an option of paying cash on delivery. He urges people to visit Lenskart.com and discover it for themselves.
The second film opens with Kohli claiming to have six pairs of shoes, 30 t-shirts, 10 pairs of jeans, seven jackets and four wallets while he owns only one pair of glasses as they are expensive. He then informs that at Lenskart.com one can choose from 1000’s of frames with top quality lenses starting at Rs 499 while the eye wear that he adorns keep transforming into another pair. The film then has Kohli wearing different looks with coordinated eye wear for specific purposes like meetings, holidays, and parties. He urges people to visit Lenskart.com and discover the collection.
Peyush Bansal, CEO and founder, Lenskart.com, said, “With the new TVCs, our intention was to simply point to the value addition that Lenskart.com brings into the lives of both, the existing online shoppers as well as the consumers who haven’t explored buying eyewear online yet. The objective of the first TVC is to showcase that it’s extremely convenient to buy eyewear on our portal, what with effective filters such as gender, frame size, shape along with the ability to try each and every pair of glasses virtually. The ease of buying eyewear online comes off well and says how it beats the offline experience with the range of options. The second ad reiterates how Lenskart.com now enables you to invest in several pairs of glasses and wear them as a fashion accessory without burning a hole in your wallet. Purab Kohli as the face of the ads does perfect justice to our brand’s perception as a funky and cool place to shop from.”
The campaign will straddle digital, radio and outdoor media as well.
Creative agency: In house team
Production House: Money On Hot Bricks
Producer: Junaid Pandrowala
Director: Pervez Ahmed