Lay's has rolled out its Maxx brand in India. Building on its association with Amazon.in for sales in India, the chips brand has been available through retail outlets for the last couple of weeks.
A film conceptualised by J. Walter Thompson went on air earlier this month.
The film adopts a Wild West theme and features a shootout sequence. As the town clock strikes 12, one of the fighters lifts his jacket and pulls out his gun. The other man, the ‘hero’, isn’t carrying a gun under his jacket; in its place is a packet of Lay's Maxx. This leaves the man with the gun confused. As the hero bites into a chip, the earth shakes and a dust storm strikes, knocking down his opponent. The film ends with a voice over introducing Lay's Maxx, ‘Now in India’.
Client: PepsiCo (Lay's)
Agency: J. Walter Thompson:
Senior VP and business head: Babita Baruah
Senior VP and national planning director: Mythili Chandrasekar