Kingfisher ‘unites’ IPL players and fans – on home team streets, in selfie mode

Kingfisher has rolled out a campaign featuring players from the six IPL teams it is associated with. The film has been conceptualised by J. Walter Thompson.

 

The 30-second spot for Kingfisher Premium Calendar features the players clicking pictures and videos of themselves and their fans outdoors, in their home cities. The Mumbai players shoot against the backdrop of the Gateway of India, while Delhi team members picture themselves against the Qutub Minar.  They break into the brand’s jingle midway, while continuing to shoot in selfie-mode. The ‘Original Social Network’ signs off with its ‘Divided by Teams. United by Kingfisher’ message.

 

An official statement reveals that 24 players did the shoot themselves with over 1,000 fans, using handheld phones, cameras, selfie sticks and drones.

 

Samar Singh Sheikhawat, SVP – marketing, United Breweries Limited, said, “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry.”

 

Credits

 

Client: United Breweries Limited

Brand: Kingfisher Premium Calendar

Agency: J. Walter Thompson

Director (film): Suraj Wanvari