Flipkart has brought back the 'kids as adults' theme, in its latest campaign for 'Assured'. Two films conceptualised by Lowe Lintas are currently on air, in addition to print and other legs.
Both the films feature a protagonist buying on Flipkart, while two other young kids portraying adults play security guards.
One of the films shows the security stopping a delivery boy as he enters a building to deliver a 'King sized bed sheet with checks'. The security guards follow the delivery boy to the door. A lady (also played by a child) opens the door and accepts the package. The guards urge her to open the package and check the box as it's an online purchase. One of them says that when a person shops online, and ask for checks, they get polka dots instead. The other says that when one asks for a building, they'll get an empty plot. The lady pulls out her phone and shows them that the item is a part of Flipkart Assured and hence has undergone six quality checks. She slams the door, calling him a duffer. The film ends with one guard telling the other, 'Bedsheet unki, dhulai aapki' (a phrase used to pull the other's leg).
Another of the films shows a man (played by a child) sitting on a bench in a park and browsing on his phone. The two guards return and peek into his phone. They see him browsing for shoes. The man notices this and says Bahadur (the name of one of the security guards, also meaning brave). The guard replies, 'I'm not Bahadur, but you are, as you're shopping online'. The other says you've to check so many things like reviews, ratings and the works. The man says that he does only one check, 'Flipkart Assured'. He mentions the six quality checks, and fast, safe delivery assured on the service. Meantime, a dog running around urinates on one of the guards' shoes. This film ends with the other guard pulling his leg, saying, 'Aapko bhi chahiya, jootein' (Do you also want to buy shoes?)
The films are currently on air and went live on the brand's social media channels on 19 August 2016.