Casio has rolled out an ad campaign titled #FarakPadtaHai (it makes a difference) for its range of calculators.
The campaign has been conceptualised in-house and consists of two films.
One film (above) shows an employee being given a calculator. When he learns that it isn't a Casio, he starts thinking of the consequences of a calculation mistake. The scenarios he thinks of leads to him having to travel by bus, and in the fear of that, he gets himself a Casio calculator.
The second film follows a similar pattern for a trader.
Kulbhushan Seth, vice president, Casio India, said, “As a consumer-centric brand, we have always ensured that our offerings add value to their lives. After rigorously studying the market, we created this campaign 'farak padta hai' for Casio calculators to highlight the importance of making correct decisions so that we can continue to impact consumers positively. Through this campaign, we are hoping to spread the message that consumers should consider quality, innovation, legacy, trust and overall value when purchasing calculators too as they all matter.”