Bergner brings families together
Watch the film conceptualised by Interactive Avenues
Oct 12, 2022 02:37:00 PM | Video | Campaign India Team Share -
Bergner has rolled out a campaign titled ‘pyaar, parivar aur Bergner’ (love, family and Bergner) to showcase how the brand brings joy to homes through food during the festive season.
Conceptualised by Interactive Avenues, the film showcases how families are brought closer through meals and memories. It depicts different moments that make Diwali special and iterates how Bergner was there through it all. The film captures the unbreakable bond Indian families share. From mother and son, brother and sister to every other tie close to our heart, each emotion is delicately rendered to perfection in the campaign. It also captures the various regions of the country and how the brand blends into every Indian kitchen, no matter what part of the country you come from.
Aruni Mishra, CEO, Bergner India, said, “As a brand, our core philosophy is all about bringing families together, and this reflects in our latest campaign. 'Pyaar, parivar aur Bergner' talks about making special memories at the dining table with Bergner. Extensive experience in the Indian market has taught us what consumers want from their kitchenware, and we have addressed those nuances with our diverse product portfolio. May it be cast iron, triply, non-stick or pressure cooker offerings, Bergner caters to every intricate need of the Indian customers.”
Mishra added, “The entire idea behind this film was to craft a story that gives viewers the familiar and familial feeling of Diwali. We provide cookware for all types of Indian kitchens, from rooted traditional to modern kitchens, for all types of food prepared.”