Campaign India Team
Jul 03, 2018

Baggit takes on mansplaining with Shraddha Kapoor

Watch the ad film conceptualised by Famous Innovations here

Baggit, a women's bags and accessories brand, has rolled out a film featuring Shraddha Kapoor. 
 
Conceptualised by Famous Innovations, the film takes on gender roles. It shows a man interrupting his colleague to explain an upcoming script to Kapoor. Kapoor responds by placing her bag on the table and urging the man to talk it, as she has no interest in talking to him. 
 
Nina Lekhi, MD and chief design curator, Baggit, said, “As fashion brands, we are so intertwined in consumers’ lives and have the potential to play a large role. This is our attempt to be more than a fashion accessory, to make the bag a badge for a bigger purpose. We want everyone to feel the confidence to have an equal opinion, which can only begin if we remove bias and give those around us a fair chance. Shraddha was the perfect brand ambassador for this movement as she’s always been an uncompromising and caring figure in the industry.” 
 
Raj Kamble, founder and CCO, Famous Innovations, said, “Baggit believes that everyone has the right to speak their mind. And today, this is particularly true for women in the workplace. We have seen everyone from top actors to leading CEO’s being overridden by men who think they know better. #PutItOnTheTable is a simple yet meaningful call to action to share your point of view without hesitation. And the bag is in the centre of the narrative. Mansplaining is just one example and in the times to come we hope to stand for anyone whose voice is being muffled.” 
 
The campaign also consists of print, outdoor and digital legs. 
 
CREDITS:
 
Client: Baggit 
Creative agency: Famous Innovations 
Director: Arati Kakkad 
Production house: Curious Films 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Twitter ad revenue up 18 percent
Premium
13 hours ago

Twitter ad revenue up 18 percent

The social platform stops reporting monthly user numbers and is replacing declining count of monthly users with 'monetisable daily active users'

Premium
When luggage gives Virat Kohli access in a foreign land
Premium
14 hours ago

When luggage gives Virat Kohli access in a foreign land

Watch the film conceptualised by McCann here

Premium
IAA Asia Pacific elects Ramesh Narayan as area director and VP
Premium
14 hours ago

IAA Asia Pacific elects Ramesh Narayan as area ...

He has been a past president of the IAA India Chapter and the VP marketing and communications for IAA Global

Premium
Warc Rankings: India dominates creativity, effectiveness rankings
Premium
1 day ago

Warc Rankings: India dominates creativity, ...

FCB Ulka's 'No Sindoor Khela' tops campaigns for creativity while The Womb's 'Let's make viral products instead' is top of the effectiveness list