purpose led branding

View: 'Every great brand has to have a good purpose'
Oct 26, 2017
Prasad Sangameshwaran

View: 'Every great brand has to have a good purpose'

In an uncertain world, do purpose led brands have an advantage over the others who merely focus on product attributes. Jez Frampton, global CEO, Interbrand Group, provides his point of view

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

24 hours with...Karthik Nagarajan

4 24 hours with...Karthik Nagarajan

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

5 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

FCB India appoints Ashima Mehra as CEO

7 FCB India appoints Ashima Mehra as CEO

IndiGo Airlines opts for online creative pitch

8 IndiGo Airlines opts for online creative pitch

Is KFC set to part with Ogilvy India?

9 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

10 Reckitt Benckiser puts Durex creative duties up for pitch