Mar 28, 2014

Nestlé digital boss Pete Blackshaw: 'Facebook is not just an ad platform'

Pete Blackshaw, global head of digital and social at Nestlé, says large companies should not ignore tough questions on social media or allow a "high five" to go unacknowledged.

Mar 12, 2014

Cadbury v Nestlé: The Kit Kat trademark war explained

The author explains the ongoing legal battle between Mondelez-owned Cadbury and Nestlé over the shape of the Kit Kat chocolate bar

Dec 11, 2013

Nestlé replaces Captcha words with KitKat game

KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from frustrating Captcha forms.

Jul 08, 2013

Samsung tops Asia's Top 1000 Brands report for second year

Samsung tops here too; Sony, Nestle, Amul, Apple bring up top five; online survey covered consumers in 12 Asian markets including 800 in India

Jun 28, 2013

Nestlé ad to be accompanied by coffee aroma in cinemas

Viewers of the ad created by Pubilicis Mojo Sydney will experience the aroma of the product while watching it in select cinemas