Pete Blackshaw, global head of digital and social at Nestlé, says large companies should not ignore tough questions on social media or allow a "high five" to go unacknowledged.
The author explains the ongoing legal battle between Mondelez-owned Cadbury and Nestlé over the shape of the Kit Kat chocolate bar
KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from frustrating Captcha forms.
Samsung tops here too; Sony, Nestle, Amul, Apple bring up top five; online survey covered consumers in 12 Asian markets including 800 in India
Viewers of the ad created by Pubilicis Mojo Sydney will experience the aroma of the product while watching it in select cinemas
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