navrati

Devotion and display: The paradox at the heart of Indian festivity
Sep 22, 2025
Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of Indian festivity

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

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