kantar
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
10% lift in purchase intent through CTV campaigns: Report
In partnership with MiQ and Samsung Ads, along with Kantar as its research partner, the report highlights the efficacy of a brand on connected TV
Unstereotyping in ads is likely to unlock higher marketing ROI: Kantar report
Also announced the winners of the second edition of its Creative Effectiveness Awards
Ipsos hires Garima Mall and Pooja Doshi as executive directors
Mall moves from Kantar, while Doshi was with NielsenIQ
BrandZ India report 2021: Amazon, Asian Paints and Tata Tea most purposeful brands
Zomato (technology), Samsung and Jio (non-FMCG), Surf Excel (FMCG) are ranked second
What gets measured matters: global inclusion census must be just the start
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. The WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative
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