enfield
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Aug 12, 2021
Creative critique from a gender lens: 2-6 August
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Jun 26, 2008
Enfield urges young to 'Leave Home' and 'Enjoy the trip'
To support its latest product on the road, Thunderbird Twinspark 350 cc, Royal Enfield has rolled out a print campaign targeting young adults in metros between 25-35 years.Positioned as India's only cult brand, Royal Enfield's advertising is all about the imagery and the spirit of motorcycling, which is a deliberate move away from product feature-led campaigns that work well for the racy/sporty 100 cc bikes.
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