emotional advertising
Jul 01, 2025
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+announced+that+Sandeep+Mehrotra%2c+head+of+ad+sales+-+network+channels%2c+will+exit+the+company+for+personal+(2).jpg&h=334&w=500&q=100&v=20250320&c=1)
