elon musk
Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?
Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach
2023: The year Twitter became X
A chronicle of how Elon Musk changed the course of the social media platform and its relationship with advertisers
Year in Review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year
No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic
X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’
Ad chief Linda Yaccarino attempts to clean up after public tirade
Elon Musk announces 'thermonuclear' lawsuit as advertisers flee X
Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content
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