bajaj pulsar
The cost of being wrong is better than being late: Rajiv Bajaj
The CEO of Bajaj Auto was in conversation with Piyush Pandey at an event organised by IHCL in Mumbai
Cannes Contenders 2021: Ogilvy
Believe your entry deserves a Lion? Send us the work and the case
Bajaj unveils ‘Dressed to thrill’ Pulsar range
Watch the ad film conceptualised by Mio here
Fiat Linea wins car TVC of the year at Bloomberg-UTV Autocar Awards
Fiat Linea's 'Father and son' TVC won the 'Car advertisement of the year' at the Bloomberg UTV-Autocar Awards held in Mumbai on Friday evening. The TVC is part of a campaign executed by the agency Bates141. The creative team behind the TVC includes Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra and Joseph Desouza. Prasoon Pandey of Corcoise Films has directed the film.View TVC here
Effies '09 case studies: New venue, new theatrics
A total of 33 shortlisted case studies were presented on Monday as part of the Effies, the Advertising Club of Bombay’s annual awards for effectiveness in advertising.Most agencies began queuing up early morning for a dry run of their presentations at KC College’s Rama Watumull’s auditorium, a change from the Welingkar’s, which has hosted these presentations for the past few years.Attendance was low-key, but advertising professionals from Lowe Lintas, O&M, Mudra did show up to support their agencies.
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