Epsilon

May 01, 2020

Publicis Groupe launches money-back guarantee to marketers

Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.

Jul 02, 2019

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

Apr 16, 2019

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.

Apr 15, 2019

Publicis Groupe acquires Epsilon in its biggest ever deal

$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.

Feb 08, 2017

Why India lags in customer experience

Lack of budgets and increasing number of consumer touch points rank high among concerns in managing customer experience of Indians

Apr 26, 2013

‘TV preferred medium for marketing messages; second to e-mail for SEC A’

Perceived value outranks service in India says Epsilon '13 Consumer Loyalty study; seven-country study covered 400 respondents in India