Virat Kohli is India's most trendy, handsome, stylish, glamorous, fearless and charming celeb

IIHB analyses and evaluates celebrities as human brands in which Amitabh Bachchan and MS Dhoni also score very high

Oct 26, 2020 05:00:00 PM | Gallery | Campaign India Team

IIHB (Indian Institute of Human Brands) has released its TIARA (Trust, Identify, Attractive, Respect, Appeal) report, a study which evaluates celebrities as human brands. 
 
The report had a sample size of 60,000 respondents pan-India across 23 cities - Delhi (including NCR), Mumbai (including Thane), Chennai, Kolkatta, Bangalore, Hyderabad, Ahmedabad, Surat, Pune (including Pimpri & Chinchwad), Jaipur, Lucknow, Kanpur, Nagpur, Vishakhapatnam, Indore, Bhopal, Patna, Vadodara, Ghaziabad, Ludhiana and Agra.
 
180 celebrities were part of the research: 69 from Bollywood (37 male, 32 female); 67 from television (46 male, 21 female), 37 from Sports (30 male, 7 female), and 7 celebrity ‘power couples’. The field study was conducted by Japanese research agency Rakuten.
 
Scroll through the pictures above to reveal the findings.