Campaign India Team
Jun 02, 2024

Moves and wins roundup: Week of 3 June

Read all the latest news from the marcomms world including updates from Madison Digital, One Source, L&K Saatchi & Saatchi, Pitchfork Partners, Brand Aid, DDB Mudra, Asymmetrique, Omnicom Media Group India, The Womb, Liqvid Asia and more, in our weekly round-up of account wins and people moves.

Juniper Green Energy partners with integrated marketing consultancy One Source

Renewable energy power producer Juniper Green Energy has partnered with for integrated communications agency, One Source. The mandate involves reputation management and strategic counselling across corporate and government stakeholders for the brand.

Dyutiman Basu from One Source will be the lead counsel on this account. He will report into co-lead for corporate communication, Debaman Guin, and the national team.

Juniper Green Energy, a part of the AT Group, has global investments in renewable energy, hospitality, residential and commercial real estate. It specialises in developing and operating solar, wind, and hybrid power projects. One Source will amplify the awareness about its renewable energy solutions and commitment to sustainability

Nimesh Shah rejoins Madison Digital as general manager

Madison World has re-hired Nimesh Shah, this time as General Manager for its digital unit, Madison Digital to co-lead the western region alongside Vineet Shah, reporting directly to CEO Vishal Chinchankar. Shah was previously senior business director at EssenceMediacom India. He previously worked at Madison over a six year span that included the position of deputy general manager. 

Shah's focus will be on driving innovation through data and tech solutions for clients. The digital arm of Madison World has more than 200 professionals who are aiming to grow client business through ecommerce, creative, tech and social media. 

Arvind Limited appoints L&K Saatchi & Saatchi as its strategic marketing partner

Arvind Unlimited has appointed L&K Saatchi & Saatchi as its exclusive marketing partner. This partnership signals the textile company’s aim to modernise consumer engagement through impactful promotional campaigns.

The agency aims to spearhead a strategy rooted in thorough market analysis, and will collaborate closely with Arvind Unlimited to amplify its market presence. In this collaborative endeavour, Arvind Unlimited and L&K Saatchi & Saatchi will craft a fresh narrative for the brand, tailored to thrive in an increasingly competitive landscape.

Armed with deep consumer insights and market intelligence, the agency will facilitate Arvind Unlimited's expansion into new verticals, devising a brand strategy that effectively caters to its target demographic.

Cloud TV appoints Pitchfork Partners as its strategic communications partner

Cloud TV, a provider of white-labelled, turnkey smart TV and OTT operations systems, has appointed Pitchfork Partners Strategic Consulting as its new communication partner. With this appointment, the Mumbai-based agency will spearhead marketing communications and social media mandates for Cloud TV to build and elevate awareness about the company.

Cloud TV wants to make smart TVs affordable and digital content accessible on large screens to the Indian audience. Pitchfork Partners will draw upon its experience to create a distinct identity for the organisation. It will do this by crafting authoritative messaging, executing impactful social media campaigns, and managing strategic media relations to further augment the company’s reputation.

Brand Aid wins digital agency mandate for Colors Gujarati
Ahmedabad-based branding agency Brand Aid has won the mandate to serve as the digital agency for Colors Gujarati. The agency already oversees the brand’s graphic retainer mandate.
As the digital landscape flourishes, the broadcast channel is eager to promote its fresh line-up of shows through targeted digital marketing strategies. Brand Aid will create impactful campaigns online and offline to help it realise this goal and position it as a premier general entertainment channel in its category. 

Asymmetrique appoints Urvashi Khanna as vice president of content and brand solutions

Mumbai-based marketing solutions agency Asymmetrique has appointed Urvashi Khanna as vice president, content and brand solutions. During her 15-year-long career, she has gained experience in mapping customer journeys and translating them into creative and content strategies across multiple formats.

Starting out as a journalist at UTVi, she went on to work as a creative director and producer for several boutique advertising agencies and developed branded content for media companies like MTV, Channel V, Bindass Disney as well as brands like Jeep, Oppo, Beam Suntory, Ola, Nestle, Dabur, Melorra, Citi Bank, Spykar, Lenskart and Eros Now. She claims to have expertise in strengthening brand engagement by deploying content across the overall customer journey through the right partnerships, integrations, strategies and distribution channels. 

Urvashi was featured as one of the 26 top global content executives by K7 Insights, and her work for ‘Jeep Bollywood Trails’ was shortlisted at the HX awards. Additionally, her ‘Teacher's Genuine Stories’ campaign won the ‘Best marketing campaign of the year’ in Spiritz Achievers Awards and was also regarded as ‘Best branded content of the year’ at the 2020 OTT and Digital Marketing Innovation Awards.

ETML wins the digital mandate for Keffy

ETML has bagged the digital mandate for Keffy, a wellness brand. The growth advertising and analytics company will amplify Keffy’s holistic wellbeing offerings with digital marketing, leveraging data-driven strategies to enhance the impact of its initiatives.

ETML’s strategy will include campaign optimisation, real-time performance tracking and analytics to drive meaningful engagement with its customers. The approach is expected to help the brand better understand its audience's needs and tailor its offerings accordingly.  

Wing Communications retains PR mandate for XIPHIAS Immigration

Wing Communications has retained the integrated public relations mandate for XIPHIAS Immigration for the consecutive second year. The primary objective of this collaboration is to position the company as the go-to immigration consultant for Indian individuals and local businesses seeking to expand their global presence.

The Hyderabad-based digital, PR, and social media agency will focus on showcasing XIPHIAS Immigration's expertise in facilitating seamless immigration processes, which will highlight their commitment to personalised services. It will also craft and execute PR strategies that emphasise the company’s network of connections with immigration authorities worldwide.

DDB Mudra wins the creative mandate for Narayana One Health

Narayana One Health, part of Indian healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch. The account will be handled by the agency’s Bengaluru office.

The mandate focuses on creating a unique brand identity that reflects the consumers' evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.

Starting with Bangalore, Narayana One Health plans to build an integrated healthcare offering that combines comprehensive healthcare, personalised care plans and seamless health insurance. Customers will be able to access care through a network of clinics across the country and on state-of-the-art digital tools.

The healthcare company will leverage the latest data science, artificial intelligence and machine learning tools to create bespoke experiences to help its customers get and stay healthy. It claimed that this strategy is new to India and communicating the benefits of this approach is a critical task for Narayana One Health, which is where DDB Mudra steps in. 

Rabe Iyer joins Omnicom Media Group India as chief media officer

Omnicom Media Group (OMG) India has appointed Rabe Iyer as its chief media officer in India. In this role, he will be tasked with orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate the agency’s growth and its roster of clients. Operating out of the company’s Gurgaon office, he will report to OMG India CEO, Kartik Sharma.

Iyer’s appointment comes at a time when the agency is bolstering its focus around delivering transformative capabilities for its clients. It seeks to leverage its multifaceted agency-as-a-platform offering, which brings together the talent, technology and tools from across all of its agencies.

Against this backdrop, Iyer will play a pivotal role in boosting client results and enhancing OMG’s position in the market. He was earlier the Bharat lead—agency partnerships at ShareChat where he led sales effectiveness, partnerships, and help build avenues for monetisation.

Iyer was also associated with Simplrgrowth, Wavemaker MENA, GroupM’s Motivator, Reliance Broadcast Network, Zenith Optimedia India, Publicis Groupe Media, Zenithmedia North, Enterprise Nexus and Dainik Bhaskar.

The Womb appoints Heval Patel and Dhaval Jadwani as joint COOs

The Womb has strengthened its top leadership by appointing Heval Patel and Dhaval Jadwani as joint chief operating officers (COO). Patel will focus on the advertising agency’s top-of-the-funnel business and manage its P&L, stakeholders, and talent. At Womb, he was instrumental in creating the Saregama Carvaan campaign, which was recognised as the ‘Most effective campaign in the world’ at the WARC Global 100 awards.

During his two- decade long career, Patel has delivered campaigns for brands like Mahindra SUVs, Britannia, Upgrad and Astral and was named Campaign Asia's ‘South Asia account person of the year’. During his stint at Ogilvy India, he led the Castrol Global portfolio, establishing the Mumbai office as the company's global hub for motorcycle oil as well as playing a key role in the Tata Sky’s brand building.

Jadwani will work across Womb’s clientele and build mid and bottom funnel capability to ensure that each client has access to the agency’s capabilities. He has been associated with the agency since it was founded in 2015 and. During his 19-year-long career, he has managed large clients in finance, personal care, lifestyle, F&B, media and entertainment sectors. 

Duroflex appoints Ullas Vijay as chief marketing officer

Duroflex has appointed Ullas Vijay as chief marketing officer and Sudhanshu Krishna as chief sales officer for the consumer business. The sleep solutions company took this move as part of its ongoing efforts to strengthen its market position. By building its leadership team, it aims to drive innovation, enhance customer engagement, and accelerate growth in the highly competitive sleep solutions market.

With over 16 years of experience managing brands across lifestyle, fashion, sports, and FMCG categories, Vijay has a built a record in building strong brands and accelerating their market share. In his last role as head category and communication at Bata India, he identified market gaps by leveraging consumer insights and ensured product-brand alignment.  

Prior to Duroflex, Krishna was with Eureka Forbes as vice president and CoE head of direct sales. In his 18-year-long career, he has gained leadership experience in sales and business with an understanding on optimising resources, refining sales processes and enhancing overall company performance.

Monish Sanghavi, Sunil Gangras join Liqvd Asia’s board of directors  

Liqvd Asia has appointed Monish Sanghavi and Sunil Gangras as directors to the company’s board. The ad agency hopes to leverage their respective expertise to drive further growth as it looks at increasing business revenue, enhancing profitability and diversifying its client portfolio.

Sanghavi joined Liqvid Asia in 2017 as director for brand strategy and was later promoted to business head for Mumbai region. In the past, he has worked with companies like Interface Business Solutions India, Grandmother India PR and Consulting, Pinstorm and Makani Creatives.

Gangras has been with Liqvid Asia since 2018 where he held roles like joint national creative director and head of creative services. Prior to this, he was associated with Leo Burnett Orchard and Scarecrow Communications.

CricFan partners with Radio City ahead of T20 World Cup

CricFan, a fan-centric platform for cricket enthusiasts, entered into a strategic alliance with Radio City to amplify fan engagement ahead of the ICC Men’s T20 World Cup. The partnership will offer fans an opportunity to be part of the cricket tournament, which will be held in the United States and West Indies, via CricWin through interactive fan experiences.

As part of the promotional strategy, CricWin will be regularly mentions by Radio City's radio jockeys. On-air promotions will also be held in cities with high radio penetration like Mumbai, Pune, Delhi, and Bangalore. The significant cricket fan base in these cities is likely to ensure maximum participation in CricFan's free-to-play prize competition platform, CricWin.

In return, CricFan will provide Radio City with exclusive content integration as the exclusive title sponsor. This includes in-show call-outs, graphics, and co-branded promotional assets on social media for its flagship podcast series called Fanzone Unplugged.

Blossom Kochhar Group of Companies partners with Supreme Support Consultants to elevate its PR strategies

Blossom Kochhar Group of Companies has aligned with Supreme Support Consultants, a PR agency that specialises in working with companies in the beauty, wellness, and lifestyle domain. Through this collaboration the latter will craft strategic communications that will promote the company’s philosophy of holistic well-being and advocacy of 100% natural and sustainable lifestyles.


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