Live blog: News updates - week of 22 March

Affine signs up Pitchfork Partners for communications

Artificial intelligence and data analytics engineering consulting and solutions firm, Affine, has appointed Pitchfork Partners as its communication strategy partner. The agency will lead the brand and strategic communication for Affine, while supporting the strategy with insight-based analytics to enable growth and strengthen the brand narrative.

Bella Casa appoints Shraddha Kapoor

Shraddha Kapoor has come on board as brand ambassador to endorse Jaipur-based home furnishings brand – Bella Casa. Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets. 

Paree Sanitary Pads collaborates with 'Saina’

Paree Sanitary Pads, a feminine hygiene brand, has collaborated with Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. Paree has released a co-branded promo with Chopra for the same. 

Chimp&z Inc has won the digital mandate of Vinod Cookware following a multi-agency pitch. The mandate covers social media strategy, creatives, digital PR and performance marketing for increasing the brand's digital footprints. The account will be handled by the agency’s Mumbai office.

Glad U Came has been awarded the PR mandate for Nano Veda, a technology driven Ayurveda supplement brand. The agency will be handling brand enhancement and influencer engagement for the brand. 

ALTBalaji assigns social media mandate to TheSmallBigIdea

TheSmallBigIdea has been awarded with the social media duties for ALTBalaji, Balaji Telefilms' subscription based video-on-demand platform. As a part of the mandate, TheSmallBigIdea will look to reach out to newer audiences. The mandate includes the agency to focus on conceptualising and publishing content, and engaging with influencers on social media platforms.

Ravindra Jadeja is the face of Ambrane

Mobile accessories brand Ambrane has appointed cricketer Ravindra Jadeja as its ambassador. The brand believes Jadeja’s dynamism and energy match its synergies and will help strengthen its narrative. The cricketer will be seen in upcoming campaigns across digital and other mediums.

Games24x7 appoints Ajinkya Rahane as a My11Circle brand ambassador 

House of Hiranandani has appointed Pitchfork Partners Strategic Consulting as its communication partner. The agency will be responsible for enhancing the brand’s corporate reputation and engaging with relevant stakeholders across the country.

Mango appoints Vaani Kapoor

Spanish fashion brand, Mango, along with its franchise partner, Myntra, has announced its association with Vaani Kapoor as its first brand ambassador in the country. The first campaign featuring Kapoor will launch Mango's spring-summer collection.