S Yesudas

Opinion: The new SoV and SoE: Share of Vision and Share of Empathy
Advertising
Dec 03, 2013
S Yesudas

Opinion: The new SoV and SoE: Share of Vision and ...

It’s time brands realised that consumer connect is not a function of ‘Share of Voice’ and ‘Share of Expenditure’, argues the author

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