Nimish Dwivedi
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Marketing chronicles: 'Gabbar ki asli pasand'
The author explains how brands can revoke nostalgia to revive brands
Opinion: MELECTION - A marketing lens on the ...
The author dwells into learnings worth adapting from megabrands like TripAdvisor and Changi Airport
Opinion: IPL 2019 - Indian Premier League or ...
The author urges brands who are using celebs to rethink their advertising strategy during the IPL
Opinion: A Bollywood theme park in Mumbai
A huge opportunity to create a vibrant Bollywood Theme Park in the heart of Mumbai, laced with nostalgia and powered by evergreen music, has probably been lost with the sunset of RK Studios.
Opinion: D-Boys - inka time kab aayega?
The author urges Swiggy and Zomato to look at privileges for delivery boys given the dangers they face on the road
Opinion: Gutter - needs more mutter
The author suggests innovative ways to handle the overflowing gutters of the country
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