Mudit Jaju

More than buying razors: Why Unilever acquired Dollar Shave Club
Opinion
Jul 25, 2016
Mudit Jaju

More than buying razors: Why Unilever acquired ...

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable, writes the author - it's a recognition that the FMCG market may have changed for good.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Venke Sharma joins Sprinklr after departing from Disney

3 Venke Sharma joins Sprinklr after departing from Disney

24 hours with...Karthik Nagarajan

4 24 hours with...Karthik Nagarajan

IndiGo Airlines opts for online creative pitch

5 IndiGo Airlines opts for online creative pitch

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

Reckitt Benckiser puts Durex creative duties up for pitch

7 Reckitt Benckiser puts Durex creative duties up for pitch

Is KFC set to part with Ogilvy India?

8 Is KFC set to part with Ogilvy India?

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

9 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

10 Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’