Jerry Clode

Five marketing consequences of China's growing economic footprint
Marketing
Jun 28, 2013
Jerry Clode

Five marketing consequences of China's growing ...

Are you frequently awoken by nightmare visions of an ominous giant panda atop a local skyscraper in a King Kong-like rage?

OPINION: Brazil provides branding role models for China, India
Marketing
Aug 13, 2012
Jerry Clode

OPINION: Brazil provides branding role models for ...

Brands from Brazil are capturing global attention and allegiance, while their Asian counterparts among the 'BRIC' countries, China and India lag behind, writes Jerry Clode, who leads cultural insight in Asia-Pacific for brand-development consultancy Added Value.

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