Helen Roxburgh

Unbranded content: Genius strategy or dishonest desperation?
Advertising
Feb 04, 2016
Helen Roxburgh

Unbranded content: Genius strategy or dishonest ...

Consumer sophistication and ad filters have brands learning to steer conversations by funding unbranded content.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Is KFC set to part with Ogilvy India?

1 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

2 Reckitt Benckiser puts Durex creative duties up for pitch

IndiGo Airlines opts for online creative pitch

3 IndiGo Airlines opts for online creative pitch

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Over 70% of brands are investing in influencer marketing in India, says new EY report

5 Over 70% of brands are investing in influencer marketing in India, says new EY report

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

MediaMonks India sees more senior leaders exit

7 MediaMonks India sees more senior leaders exit

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

8 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

9 The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

10 Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years