There’s been no dearth of action across the TBWA network, since Ruhanen took over as global president and CEO in the middle of 2014
The speaker urged agencies to enable ‘orchestration’, with the brand and not the channel as the ‘hero’
Hiring senior developers in India, looks to scale by 2015; creative team in ‘next phase’ to fuel full service ambition
The session by BBDO on day five saw the 'Google Reunion' film 'dissected' - to decode its 'x' factor
“Change everything about the way we operate as marketers to meet the remit of real time marketing”
The speaker outlined ‘lessons from engineers’ that he has learnt, during a decade at the internet giant
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins