David Benady

Should youth brands shift ad budgets from TV to YouTube?
Advertising
Oct 26, 2015
David Benady

Should youth brands shift ad budgets from TV to ...

While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes

Will the social media bubble burst for brands?
Digital
Sep 02, 2013
David Benady

Will the social media bubble burst for brands?

People's use of social platforms is maturing, yet brands are still struggling to establish how to make their presence pay, writes David Benady.

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