Aditi Anand

Opinion: How masculine can a masculine brand be?
Opinion
Apr 23, 2019
Aditi Anand

Opinion: How masculine can a masculine brand be?

Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?

Opinion: The pot of Gold at the end of the rainbow
Opinion
Oct 11, 2018
Aditi Anand

Opinion: The pot of Gold at the end of the rainbow

The author believes that supporting the LGBTQI can support the country's economy

Blog: Sepia-toned influence - a note on nostalgia in marketing
Opinion
Sep 12, 2018
Aditi Anand

Blog: Sepia-toned influence - a note on nostalgia ...

The author explains why nostalgia is a win win for marketers

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