Steve Barrett

Jan 29, 2024

‘It’s going to be unbeatable’: WPP’s Mark Read ...

Mark Read details the thinking behind the move, including what role AI may have played

Dec 04, 2023

No advertiser owes a media platform

Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic

Aug 31, 2021

A PR legend, centenarian and a gentleman

David Finn, who just turned 100, is one of the founding fathers of PR and a throwback to the genesis of the communications industry

Apr 04, 2021

Richard Edelman outlines succession plan for ...

Edelman said the list of potential heirs could include family and non-family members

Jan 04, 2021

PR pioneer Howard Rubenstein dead at 88

Rubenstein was synonymous with high-profile names including New York Yankees owner George Steinbrenner, Michael Bloomberg, Rupert Murdoch, Abe Beame, Mario Cuomo and Fred and Donald Trump

Jan 31, 2017

Ogilvy to discard all sub-brands in move toward ...

CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow