Sophie Chen

Jun 28, 2013

Nestlé ad to be accompanied by coffee aroma in cinemas

Viewers of the ad created by Pubilicis Mojo Sydney will experience the aroma of the product while watching it in select cinemas

Jan 15, 2013

'Virtual ownership' trend to dominate in 2013 as ...

Tablets, smartphones and other content-rich devices are driving a global change in the attitude toward ownership, according to research from Mindshare.

Nov 15, 2012

The Face Behind the Brand: KFC's Vipul Chawla

KFC’s VP and CMO Vipul Chawla believes a good marketer is one who is intensely curious about trends, society and the customer’s interests

Sep 18, 2012

Spikes Asia 2012: AKQA CCO outlines five-step plan ...

Rei Inamoto, chief creative officer of AKQA, shared his five key principles for reinventing the way advertising does business.

Sep 17, 2012

Spikes Asia 2012: Japanese rivals join hands to ...

Koichiro Shima, chief executive officer, Hakuhodo Kettle, and Yasuharu Sasaki, executive creative director, Dentsu New York, shared five tips to help agencies stay relevant in today’s digital age