Feb 07, 2012

Sixth Element pioneers consolidation for OOH in Pune

Pune-based OOH media houses Asha Publicity, Captions Outdoor Advertising and Hallmark Outdoor Advertising have joined hands

Jan 23, 2012

Seventh edition of In-Store Asia to host two-day ...

The 7th Edition of In-Store Asia is tapping shopper marketing and retail design industry

Jan 20, 2012

OOH spenders say an accredited SOP is the only way

IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January

Dec 13, 2011

HP says brand owners "need educating"

So said Alon Bar-Shany, vice-president of HP Indigo, during a webinar on 12 December

Nov 28, 2011

IOAA reviews implementation of standard practices ...

Several reports from various members were noted where a two large agencies have not implemented the SOP and also have tried to blatantly violate the minimum display period

Aug 17, 2011

BBC sells its stake to The Times Of India owner ...

In a separate sell-off, BBC Worldwide has sold its consumer magazines division via a licensing and sales agreement to a UK-based private equity firm Exponent