Jan 06, 2012

Emerging markets "in love" with social media: ...

Forrester's new study shows that some of the world's keenest social media users are in China and India

Dec 16, 2011

Ogilvy & Mather wins global Philips business

In India, the account was handled by DDB Mudra

Dec 01, 2011

Five networks make Campaign's Agency of the Year ...

Campaign Asia-Pacific has released the shortlist for its Agency of the Year awards, with five advertising and six media agency networks making the cut.

Nov 11, 2011

Microsoft, AOL, and Yahoo form alliance as the ...

The deal allows each of the partners to sell each other's unsold display advertising inventory to their own customers and will kick in from next year

Sep 20, 2011

Omnicom's John Wren reflects on the network, the ...

In a wide-ranging live interview with Campaign Asia-Pacific’s Atifa Silk, global CEO of the Omnicom Group John Wren offers his thoughts on the network’s outlook, its position in the ongoing battle for creative talent, and the importance of Asia in a faltering world economy

Sep 19, 2011

Spikes Asia 2011: The keys to creative success in ...

Kwon's presentation on Day 1 of Spikes, entitled 'Korea, All the Way: How to survive in the advertising world in Korea', offered a key case study of Cheil's virtual store campaign for retailer Tesco Homeplus